So, it’s Monday night, the madfashionbitch is in Norfolk and I’m just back from the Al Amin in Cambridge Heath Road, the curry house I’ve been patronising for over 20 years. It’s bloke time. So I tune cable TV to Dave; it’s endless repeats of QI tonight. Bliss.
But, when the ad break comes on, first up “Tena Lady” [very funny, but clearly not aimed at me], followed by some kind of shampoo [sorry I wasn't paying attention, can't remember which] which is conclusive proof that WOMEN HAVE BEEN ALLOWED INTO THE CLUBHOUSE.
Dave was supposed to be just for men, along with real ale and prog rock, but hey, it’s been so successful it’s expanded way beyond it’s target audience. I work in advertising or marketing, which relies on the continuation ad-funded content to survive, so I should be happy, shouldn’t I?
Content, I like content, but Dave don’t make much of that [John Cleese testing electric cars doesn't count].
Bear with me, I’m getting there.
Dave gets all the ad revenue, without making any new programmes. So we just end up watching repeats in ever decreasing circles [spot the cultural reference].
So there’s something to spend your digital marketing budgets on. Make some programmes. It doesn’t cost as much as you’d think.
But keep out of my shed with your banners and pop up email bulletins.
Thank you, and good night.