January 17, 2008 at 10:54 am · Filed under Uncategorized and tagged: Advertising, Brand, social networks
The only surprising thing about Mattel and Hasbro’s complaint to Facebook about the wonderful Scrabulous application, which blatantly ‘passes off’ as their trademarked product Scrabble, is how long it’s taken for them to get round to it. I can’t believe they hadn’t noticed.
I can’t believe they hadn’t noticed the uplift in their sales of actual board games this Christmas as addicts sought to feed their addiction whilst enduring extended festivities with obscure internet free relations. Personally I own a couple of English Spears/Mattel sets, a fairly battered American [not branded Hasbro!] set with wooden tiles and racks, a Travel Set, a Pocket Set [some the tiles are missing] and a barely used Deluxe Set with built-in turntable, nasty metallic effect playing surface [old people can’t see it for the reflections].
If I owned a classic Board game, popular with Bookish maiden aunts, and I wanted to market it to a fresh generation of affluent middle class consumers, I suppose I might get some trendy young Web Dudes to create a Web 2.0 community where User Generated Content and member-get-member recommendations drove word of mouth excitement. It might be expensive to start the ball rolling and seed the initial idea, and then to engineer the software to withstand the surge in traffic, but a couple of million should cover it.
But hey I’m too busy trying to beat Tiffany and Anna to the triple word score. It’s your turn on Scrabulous!
http://news.bbc.co.uk/1/hi/technology/7191264.stm
January 11, 2008 at 6:45 pm · Filed under Uncategorized and tagged: Uncategorized
It’s entirely my fault but the magic of Madfashionbitch has been missing from cyber space recently. She now has her own blog where she’ll be sharing her thoughts on art, film, food, gardening, and of course fashion. If you want to stay so far ahead of fashion it comes around to meet you from behind you’ll need to read this
January 8, 2008 at 4:00 pm · Filed under Uncategorized and tagged: Advertising, Beer philosophy, History repeating
The opinion of any malicious fool who can open a WordPress account [I just did it in 3 minutes on my phone] could be worth millions of pounds of your hard earned marketing budget. You can’t lie about the natural goodness of your biscuits, or the reliability of your computers, or the career opportunities in your company. Some subjects and audiences are out of bounds completely. But I can have a frank and open discussion just about anything, legal or not; about the best brand of fags to smoke behind the bike-shed after a snog with your underage girlfriend, and what flavour alcopop will best help her forget all about it.
