The big questions facing digital agencies now is “when you inherit the kingdom will you drop the ball”.
Yes, we will the finally get the chance to call the shots, own the marketing budgets, and deliver the kind of brand and tactical campaigns that we’ve been planning for 10 years.
The old millennium is dead. When internet connections were mind numbingly slow, software buggy, and TV advertising still eating all the cake.
We’ve been making big plans all right, but will what we make be more interesting just because we have larger production budgets?
Will our ideas be big enough to fill the void left by the implosion of the ad-funded-TV-content model?
The public still love great TV ads. It doesn’t make them buy stuff necessarily but it creates a warm feeling inside.
So, when the lunatics take over the asylum…
Will they turn into the same self indulgent and extravagant self promoters whose thunder they have stolen?
Or will they use their natural ingenuity to create campaigns that capture the imagination and the confidence of the buying public and make brand owners happy?