When I grew up I wanted to live in a warehouse like the one in the building society ad and do creative stuff in the urban jungle. But this turned out to be a myth. Nobody could ever afford to live like that for long.
Later on I wanted to move to country and live in a village where everyone knew each other and there was no crime or pollution and my children would be safe. Where are we now? Is the internet killing society? Or rebuilding it?
To a certain extent social networking sites are replacing the Gossip around the village pump. And it is the overheard which sites like facebook bring to life. Even the quieter types who aren’t posting endless party and holiday pictures can experience the working of the social fabric. There is a renewed possibility for ‘bumping into people that you haven’t seen for ages’.
There is a strong connection between online campaigns and PR. Life does still go on in the real world, that’s where we live. Whether we like it or not.
The pre-eminence of Creative Awards in the industry will be replaced in importance by Campaigns that are talked about. Fame. PR among a much wider audience.