What does success look like?

It depends if you’re a geek, a suit or a creative.

 

The geek says: “The full set of requirements have been hit”

The suit says “It will maximise ROI”

The creative says: “It’s a work of bloody genius”

 

The geek says: “The site has been accepted as on brand”

The suit says: “The client is happy, can I go home now?”

The creative says: “Let’s get drunk”

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4 thoughts on “What does success look like?

  1. I have never said “The site has been accepted as on brand”. The geek is more likely to say: “You didn’t want to pay for penetration or load testing or decent hosting and you’ve just sent out a bazillion emails to your subscriber base and now the site has fallen over.”

    Indeed, I think I’ve said that a number of times over the years :)

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