Brief

To let people know that the king of eggs was back.

Work

“Lick Here”. A playful subversion of a web cliché, written in goo, invites users to use a tongue to make a mess for as long as they wanted before the sales message was delivered. They could play again or enter a draw to win eggs.

Results

Over 400,000 people “licked here”.
Over 5,000 people entered the prize draw so next year we can email them with the one piece of news they’re waiting for: “The Eggmeister has landed”.
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