We set out to create empathy between consumer and brand. The ‘Choose wisely’ campaign identifies a critical investment or emotional choice and invites investors to test that choice. Fidelity wins their trust in an uncertain consumer and competitor landscape by simulating the investment decision process. By talking their language we made the wisdom of Fidelity’s fund managers reflect well on their own savior faire.
‘Choose wisely’ enhanced Fidelity’s brand leader status. Directly attributable enquires were up by 213% against a budget increase of 35%, the campaign reduced the YOY CPE by 232%. Directly attributable sales rose by 133%.

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