Brief
Build awareness around the new Renault Twingo, and drive test drive bookings to an audience of young urban males.
Solution
A series of quirky animated films in banners drove traffic to a richly detailed microsite where users could get to know the small car with a big attitude, and book a test drive.
Results
An above average CTR drove a high level of traffic to the microsite with a significant proportion of visitors going on to book a test drive. In the words of the client, “A highly successful campaign that went beyond our objectives and expectations!”
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